Digital Profiles for Big Heart Pets

The Challenge: Big Heart Pet's 'Millennial Workshop' (formerly Del Monte Foods), needed an angle and source for consumer insight immersion into contemporary living habits. The Idea: I teamed up with studio Fathom + Hatch to survey and analyze various individuals and their online living. The profiles expanded between humans and animals, showing not only the intricate and intense levels of online interaction, but also parallels between humans and animals communicative habits. The Result: I interviewed and graphed a well-known influencer and trendspotter for his network usage, communication behaviors and social categorizations. Based on his habits, I designed an infographic that would withstand his social networks as well a dog and an average human user. The profiles were presented at the San Francisco conference and were received with clarity and admiration for living habits as humans and animals.