The Challenge: Tasked with I Can't Believe It's Not Butter! website reskin within the template used across all Unilever brands.
The Idea: To eliminate unnecessary pages through a wireframe diagnostic, create a new simpler, sleek design, and create custom campaign pages to be the highlight of the site and user experience.
The Result: We took what was approximately a 48 page site and narrowed it down to 20 pages. We truncated the categories on the site in order to streamline the experience. I created a simple, straightforward design for the templated pages and worked with the Unilever team to create something beautiful as well as template compliant. I created completely custom pages for the campaign pages with modules that showcased each campaign in one place, as well as custom landing pages for each campaign. http://www.icantbelieveitsnotbutter.com/ (note- certain parts of the site may have changed since 2016)