The Challenge: To create a interdisciplinary marketable material that integrated education and design.
The Idea: To create profiles of a famous academic thinkers and pair them with greetings based on their own philosophies. The aim was to find a balance between being popular among academic scholars as well as among peers and family.
The Result: Hand-crafted philosophy greeting cards that sold on and off campus between friends, family and professors. All printed sets were sold or gifted deeming it a success.