The Challenge: Something big for I Can't Believe It's Not Butter! in summer 2016.
The Idea: The Unbelievabot - an unbelievable laser printing toaster that prints memes, slogans, and Fabios profile. Can't Believe it?
The Results: The team created a spot that centered around Fabio and The UnbelievaBot. I designed the tshirt as well as the slogans and designs on the toast. Overall, this received 50,000,000 impressions
Extra Crispy: http://www.extracrispy.com/culture/437/how-fabio-does-breakfast