Creative Director: Brett Dalzell
ART DIRECTOR: SARAH LILLZ
LEAD 3D/XP: WENDY ZHANG
GRAPHIC DESIGNER: SOFIA SANTOS
ART DIRECTOR: SARAH LILLZ
LEAD 3D/XP: WENDY ZHANG
GRAPHIC DESIGNER: SOFIA SANTOS
Gatorade Hydration Boosters
Gatorade Hydration Boosters x Invisible North activated our NEVER FLY DRY tentpole at Chicago O'Hare Airport in Terminal 2. We brought Pilots & Passengers SCIENCE, STYLE AND HYDRATION with a 3-sided experience including: a custom Hydration Boosted mocktail bar🍹 a digital powderization photobooth🌪️ sample distribution through our unique 'glow up' vending machine packaging⚡ Our build was inspired by Gatorade's iconic hexagon, adorned with powderized light beams and a fresh 'never before seen' color palette that reflects Gatorade's past commitment to science and future everyday peak performance. We also seeded this effort with several custom hydration kits sent to Gatorade's hot roster: Caitlin Clark and Paige Bueckers.
